Nina Lovelace scoped out and launched Nursing Times e-learning resource during her time as product manager for Plexus (formerly Emap).
Nursing Times Learning is a collection of online learning units with multiple choice questionnaires and case studies, written and reviewed by nursing experts. In 2010 Nina launched the resource to help NT’s subscribers, nurses, to meet their continuing professional development (CPD) annual requirements by completing modules and printing out their module certificates to include in their CPD folders.
The commercial purpose of the launch was to offer subscribers greater value to help grow subscriber numbers, as well as test uptake in terms of micropayments and potential module sponsorship.
The launch saw an initial growth of 20% in subscribers and excellent reviews from nurses. Nina managed the resource creation and launch end-to-end including:
- Audience research to define interest/need
- Minimum viable product scoping
- Business case presentation to the Inform board
- Content sourcing – finding a specialist external content partner to help provide quality modules
- Building and project managing an internal team to deliver including internal and external developers
- Detailed specification of the build including subscriber sign-in, database and e-commerce elements (At launch, nurses who were NT subscribers could access 5 modules for free, or non-subscribers could pay £10 per module using cards or PayPal. This meant the solution needed both a subscriber database and individual ‘learning logs’ that tracked progress, as well as an e-commerce platform)
- Launching and marketing the product across print and digital
The product has since been developed by NT’s internal team to allow even more modules and increased access for NT subscribers. NT Editor Jenni Middleton recommended Nina’s work in June 2013:
“NT Learning has transformed the fortunes of the Nursing Times brand. Since its inception, it has become a more comprehensive learning suite for nurses looking to enhance their clinical and managerial skills and maintain their commitment to continuing professional development.
“Nurses tell us that they love the units and topics on offer, the ease of use and their ability to fit easily into their busy schedules. They can enhance their learning at times to suit them, which is vital for this audience. It has definitely boosted subscriptions since we changed it to become free for all subscribers in 2012 and the usability of the units makes them ideal for every nurse from students to more experienced. “
While working at Emap Nina also launched Healthcare100 Online, an online benchmarking tool for NHS and private health employers to compare employees’ satisfaction levels and worked to create a monthly dashboard for NHS trust data on various conditions for NT sister title HSJ.