The Guardian: Gardening ECommerce

We created a 6 month, low cost plan to achieve an immediate sales uplift.

Screen Shot 2016-03-21 at 11.03.20


The Guardian e-commerce team wanted to scope out how their Gardening editorial and e-commerce offer should change in the short to medium-term in order to maximise revenues and grow audience size and engagement while avoiding major platform changes.


Nina Lovelace completed a short strategic piece outlining The Guardian’s current situation and identifying options for growth.


In addition to developing a 6 month, low cost plan optimisation designed to achieve a 58% sales uplift, we created a clearly defined CRM plan identifying cross-sell opportunities across other areas in the business.


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