The Guardian: Gardening ECommerce

We created a 6 month, low cost plan to achieve an immediate sales uplift.

Screen Shot 2016-03-21 at 11.03.20

THE PROBLEM

The Guardian e-commerce team wanted to scope out how their Gardening editorial and e-commerce offer should change in the short to medium-term in order to maximise revenues and grow audience size and engagement while avoiding major platform changes.

WHAT WE DID

Nina Lovelace completed a short strategic piece outlining The Guardian’s current situation and identifying options for growth.

THE OUTCOME

In addition to developing a 6 month, low cost plan optimisation designed to achieve a 58% sales uplift, we created a clearly defined CRM plan identifying cross-sell opportunities across other areas in the business.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s