The Pool: Concept Testing

Nina, working with consultancy FEB, helped Sam Baker, Lauren Laverne and Sara Horrocks to launch their women’s lifestyle digital product The Pool.

Screen Shot 2016-03-30 at 13.08.46

THE PROBLEM

When we first met the Pool team they were at a very early design stage – the concept was clear, but they needed support to get the product defined and ready to launch. 

WHAT WE DID

Nina recruited and interviewed individuals who represented The Pool’s target audience, to understand their information needs and to capture immediate feedback on first stage wireframes for The Pool responsive site.

THE OUTCOME

The audience feedback helped to clarify the features and functionality included on the final site.

 

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