Which? Elderly Care & Money Compare

Which? used Nina Lovelace to assess and clarify the business and/or product plan for a number of new launches including Elderly Care and its improved Money Comparison service.

Screen Shot 2016-03-30 at 12.23.40THE PROBLEM

Which? often has many good internal ideas for new launches that could help drive subscriptions or affiliate revenues. It used Nina, working for digital agency FEB, to help assess the strength of several opportunities and to work with internal teams to clarify a proposed product, develop its business case, and draw up first stage wireframes and/or features.


Nina helped to clarify the target audience for its Elderly Care information service, including advising on best possible user experience.

She also worked with third party developers to define a roll out plan for new comparison services for mortgages, credit cards etc.


Elderly Care launched in 2015, including a user online questionnaire to help them find the best advice and services personalised to their needs.

The new Money Compare service also launched in 2015.

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